Tribord, a Decathlon brand, is expanding its new range of products for diving and snorkeling and wants to bring them to the attention of the public, so that they can test them and give their opinion on the website. At the same time, the brand wants to focus the consumer’s attention on the growing role of scubadiving shops, with widespread distribution throughout the territory.
To organize this tour we worked constantly in contact with Decathlon, both in the design and implementation phases, making slight changes to the service based on a constant feed-back.
Organization of the tour that relied on Decathlon stores, web-based communication on the tour, with a focus on sector media (ScubaPortal and ScubaZone Magazine), social media, event and new products photography, content marketing, corporate identity.
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Case history: Tribord Decathlon tour